I've chosen Theme 3: Fighting an Infection, The audience I aim to direct it to is a younger audience- Specifically Primary School Years 4-6
I aim to push the idea of an "infomercial" within a stylistic art direction in order to grab the audiences attention. I also aim to keep the Technical details compacted within a concise yet easy-to-understand structure in order for the audience to understand the details easily.
Some initial ideas on Art Direction
Simpsons - Troy Mclure, Style of writing